Student Media

I pay minimal attention to news reports in the newspaper, radio and TV.  When I consume media I prefer it to be intentional. I receive my news digitally on YouTube or read on online news publications such as CNN.com.  The only times I am listening to the radio is when I’m driving, which is a time where I enjoy listening to music. As a student, I cannot afford Cable and mainly use Netflix and YouTube for entertainment.  In addition, due to the overwhelming amount of News, It’s a habit of mine to tune out the constant flowing news stream for my own sanity. There are other things that need to be my primary focus, and while staying up to date with current events is something I believe has importance, I try to limit it to vital news that’s on a need to know basis.

With my media attention in mind, I feel that public relations are very important for Camosun College. I think that most students will pay as much or less attention to News as me. Doing the bare minimum of public relations isn’t going to reach many students. If Camosun College placed greater emphasis on public relations, they are more likely to have the desired effect of communicating with their students. In addition, Camosun should be utilizing social media platforms to the fullest as their target demographic mainly consumes media this way.

Tweeting Exercise

Here are 3 Mock tweets related to the National Widget Company's recent news.  

1.     We at the National Widget Company, regretfully announce that we will be laying off 200 employees due to a highly competitive market. This will give us an oppourtunity to restructure the company to ensure the oldest run company in Canada continues its legacy.

2.     We are excited to announce that we are rehiring the 200 previously laid off employees. We plan to be fully operating with in 6 weeks. The National Widget Company thanks you for sticking with us throughout this transition.

3.     We are hiring 100 employees in the manufacturing branch in Regina, Sk. We believe this will allow us to compete with the Chinese market. Follow us to show your support!

Reading the Entirety

Below is my analysis of A blog by Jeff Atwood. 

Jeff Atwood observes the blogging world has changed. Post counts have become the focus rather than the content itself. The blog cites two studies which shows blog readers aren’t reading the entire blog post before scrolling down to the comment section to leave a comment.

The audience is likely 18 to 40 year old men and women who are social media users. The audience is likely educated and working in a field where social media and digital communication is relevant to their job.  Atwood’s tone and imagery throughout the blog are indicators that this is his intended audience.

A study done by Ars Technica, The Banana Study, showed people aren’t reading to the end of blog posts. An analysis done by Slate Magazine showed people are only reading half of an entire post.  Atwood’s solution to encourage reading and reduce skimming is to eliminate pagination, offer reading times; reward readers who’ve read the entire post, and continuously update comments so that the comment section is an actual conversation.

The studies, Atwood cites only shows readers are not reading every word of a post. Though Atwood does not prove that this has any effect on reading comprehension.

National Widget Company re-hires Laid off Employees

NEWS RELEASE

JAN 15/18 11:00 AM

National Widget Company re-hires 50 laid off victoria residents

Nation Widget Company to rehire 200 previously laid off employees because of increased sales. 50 employees now work at the head office and main plant in Victoria.  Widgets usage in buildings was a contributor to the increase sales. Traditionally widgets main use was in oil business.

“The increase in sales has been unprecedented, we think this opportunity opens up enormous markets which will last for years.”

Andrew Bryce, National Widget Company President, sees markets with opourtunity’s for the National Widget Company to maintain security. The most promising market is in china, where every building must have widgets installed, National Widget Company was the first company to make a deal with china. National widget Company, is one of the oldest family run business in the country, once business looked promising, NWC was excited for the opportunity to rehire employees to keep the family together.

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For more information, Contact Colleen Daniels at (306)960-0907