Below is my analysis of A blog by Jeff Atwood.
Jeff Atwood observes the blogging world has changed. Post counts have become the focus rather than the content itself. The blog cites two studies which shows blog readers aren’t reading the entire blog post before scrolling down to the comment section to leave a comment.
The audience is likely 18 to 40 year old men and women who are social media users. The audience is likely educated and working in a field where social media and digital communication is relevant to their job. Atwood’s tone and imagery throughout the blog are indicators that this is his intended audience.
A study done by Ars Technica, The Banana Study, showed people aren’t reading to the end of blog posts. An analysis done by Slate Magazine showed people are only reading half of an entire post. Atwood’s solution to encourage reading and reduce skimming is to eliminate pagination, offer reading times; reward readers who’ve read the entire post, and continuously update comments so that the comment section is an actual conversation.
The studies, Atwood cites only shows readers are not reading every word of a post. Though Atwood does not prove that this has any effect on reading comprehension.
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